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by Patricia Ohtani

An infographic for MCW 490 Digital Storytelling. Course Goals: Analyze storytelling modalities as they apply to marketing communications; evaluate and analyze digital stories to identify strengths and weaknesses; prototype engaging and immersive interactive stories; and understand user habits so you can tell better stories across media and platforms. Final Project: Build your own digital stories. Define the Brand, Define the Audience, The Story, and The Pitch. Assignments: Your Story, Analysis, and Brand Story.


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